Sellforte review
A full-funnel measurement suite for teams managing incrementality, attribution, planning, and ROI.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Sellforte is a marketing measurement and optimization platform for retail, ecommerce, and direct-to-consumer brands. It brings together Marketing Mix Modeling, incrementality testing, and campaign- and ad-set-level attribution to measure incremental sales and return on marketing investment. The product is aimed at midmarket teams that need a full-funnel view across digital and offline media, multiple markets, currencies, sales channels, and media ecosystems. Its capabilities also cover budget allocation, media planning, sales forecasting, scenario planning with budget constraints, and incremental sales, iROAS, and ROI reporting.
Pricing is organized around the measurement depth required. Incrementality Testing costs $1,900 per month and includes Geo Lift experiments, Conversion Lift import, A/B testing, and incremental sales and iROAS reporting. Incremental Attribution costs $2,500 per month and adds campaign- and ad-set-level incremental attribution, platform-reported versus incremental comparisons, and Performance Insights. Full-Funnel MMM costs $4,500 per month and includes a Full Marketing Mix Model, Marketing Dashboard, scenario planner, media plan, digital and offline media measurement, and SSO. Enterprise costs $8,500 per month and adds self-serve model calibration, a promotion dashboard, secondary target KPIs, multi-timeseries modeling, strategic advisory, and an SLA.
The integration footprint fits organizations working across advertising, commerce, analytics, and data warehouses. Sellforte lists connections for Meta, Google Ads, TikTok Ads, Pinterest, Snapchat, LinkedIn, Amazon Ads, Google Analytics 4, Adobe Analytics, Google Search Console, Shopify, Magento, Salesforce Commerce Cloud, Snowflake, and BigQuery. Direct API execution is available for Meta, Google, and TikTok. Teams should choose Sellforte when they need measurement and planning in one platform, particularly across multiple channels and markets. It is less suitable for buyers seeking a free entry plan, a lower-cost starting point, or platform access beyond an API.
Sellforte pros and cons
- Where it wins
- Combines MMM, incrementality testing, and granular attribution
- Supports budget planning, constrained scenarios, forecasting, and ROI reporting
- Connects advertising, commerce, analytics, and warehouse platforms
- Where it doesn't
- Starting price is $1,900 per month with no free plan
- Platform coverage is API-only
- Advanced capabilities require higher-priced plans
Sellforte fact sheet, pricing and score →
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