SearchUp Lab review
A focused rank tracker for daily Google rankings and AI visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SearchUp Lab is a web-based visibility tracking platform for individuals, small businesses, marketers, SEO professionals, and agencies. It combines Google keyword rank tracking with visibility tracking for ChatGPT, Gemini, and Google AI Overviews. The product also covers competitor comparisons, position movement alerts, SERP feature detection, historical charts, and scheduled PDF or CSV reports. Its focus suits smaller teams that want search and AI visibility in one service rather than a broad enterprise SEO suite.
Pricing is structured around three monthly plans in NZD. Starter costs NZD 39 per month and includes 1 project, 50 rank-tracked keywords, 5 AI-tracked keywords, daily rank tracking, 1 user, and reporting. Pro costs NZD 99 per month, raising the allowance to 3 projects, 100 rank-tracked keywords, 20 AI-tracked keywords, and 2 users. Agency costs NZD 399 per month and supports 10 projects, 300 rank-tracked keywords, 100 AI-tracked keywords, and 3 users. Each paid plan has an annual billing option with a 15% discount. A free plan and a 14-day free trial provide lower-commitment ways to evaluate the service.
The standout capability is its combined view of traditional Google rankings and AI visibility, with daily updates and historical context. Reporting is included across the paid tiers, while alerts and SERP feature detection add useful monitoring signals. The platform runs on the web, and its stated search-engine coverage is Google. Competitor comparisons are part of the feature set, although competitor tracking is marked Coming Soon for plan inclusions. SearchUp Lab is a sensible choice for small users prioritizing Google and AI visibility; teams needing broader search-engine coverage or more established competitor tracking should consider an alternative.
SearchUp Lab pros and cons
- Where it wins
- Tracks Google rankings and visibility in ChatGPT, Gemini, and Google AI Overviews
- Daily automated checks with alerts, SERP features, and historical charts
- Scheduled PDF and CSV reporting across paid plans
- Where it doesn't
- Search-engine tracking is centered on Google
- Competitor tracking is marked Coming Soon for plan inclusions
- Paid plans limit projects, keywords, AI keywords, and seats
SearchUp Lab fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update