SearchScore review
A free audit and paid Tracker focus on AI citations, sentiment and competitor visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
SearchScore pairs a one-time website audit with a subscription Tracker for ongoing visibility monitoring. The audit scores AI search visibility, traditional SEO and conversion readiness, then provides prioritized fix lists after email submission. Tracker monitors brand citations, sentiment, position and competitors across six AI answer engines, and follows AI Search, SEO and CRO scores over time. It is aimed at solo operators through enterprise teams, including agencies; it suits buyers who need visibility monitoring more than a broad SEO research or content-production suite.
The free audit is a point-in-time assessment, not an ongoing monitoring tier. Starter and Pro include AI citation tracking, weekly scans, digest and alert emails; the published plan details do not distinguish their feature sets. Scale is listed at £199 per month and adds Google Search Console question seeding, hourly on-demand rescans, live telephone support and white-label client reports. Enterprise is £499 per month and includes Watchlist and Rival Intelligence, a named contact, live telephone support and white-label reports. Paid Tracker plans have a time-limited free trial, but the duration is not stated. The vendor's pricing page displays GBP by default and allows switching currencies.
The product's focus is a fit for brands and agencies following how they appear in AI answers, with Google Search Console integration helping seed tracked questions on higher tiers. Its limits matter if the goal is a wider SEO workflow: the listed feature set has no keyword research, while content optimization and technical audits are basic. Buyers seeking those capabilities should consider a broader SEO platform; those prioritizing citation, sentiment and competitor monitoring may find SearchScore's narrower scope more relevant. SearchScore is cloud-based and lists email and phone support, with GDPR compliance.
SearchScore pros and cons
- Where it wins
- Free audit scores AI search, SEO and conversion readiness
- Weekly citation tracking across six AI answer engines
- Scale and Enterprise include white-label client reports
- Where it doesn't
- Audit is a one-time assessment; ongoing tracking requires a subscription
- Tracking cadence is weekly except for Scale's hourly on-demand rescans
- No keyword research; content optimization and technical audits are basic
SearchScore fact sheet, pricing and score →
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