Schema & Structured Data for WP & AMP review
A broad WordPress schema toolkit with a free tier and paid multi-site licenses.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Schema & Structured Data for WP & AMP is a WordPress plugin from Magazine3 for adding Schema.org markup and Google Rich Snippets to websites. It supports more than 35 schema types, including Article, Product, Recipe, Event, Local Business, and VideoObject. The plugin is suited to site owners, publishers, store operators, and WordPress professionals who need structured data across posts, pages, custom post types, taxonomies, breadcrumbs, and archive pages.
Its strongest area is breadth within WordPress. A schema template builder, conditional display rules, unlimited custom post type support, JSON-LD output, Gutenberg schema blocks, AMP compatibility, and migration from other plugins cover varied publishing and content workflows. Integrations include AMP for WP, AMP by Automattic, WooCommerce, Yoast SEO, WPML, Polylang, bbPress, EventPrime, and The Events Calendar. The product is also listed as open source and includes an AI feature, although the supplied product details do not describe that feature's scope.
Pricing starts with a free version distributed through WordPress.org. According to the published plans, Personal costs $99 per license annually for one site, 50 reviews, continuous updates, dedicated tech support, and documentation. Webmaster costs $149 annually for 10 sites and 150 reviews; Freelancer costs $299 for 25 sites and 250 reviews; Agency costs $499 for unlimited sites and 500 reviews. Each paid plan includes pro features. The $999 Lifetime license is a one-time purchase for unlimited sites, lifetime updates, and 500 reviews, and the pricing page states it is valid for 10 years. Choose this plugin for extensive WordPress schema controls and integrations; consider another option if your requirements extend beyond WordPress.
Schema & Structured Data for WP & AMP pros and cons
- Where it wins
- Supports more than 35 schema types with JSON-LD output
- Includes templates, conditional rules, migration, and Gutenberg blocks
- Integrates with AMP, WooCommerce, Yoast SEO, and multilingual plugins
- Where it doesn't
- Paid licenses are required for pro features
- Annual licenses vary by site count and review allowance
- Its focus is WordPress rather than broader website platforms
Schema & Structured Data for WP & AMP fact sheet, pricing and score →
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