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Row.so review

#14 of 31 in Directory Software

A spreadsheet-connected AI directory builder with monetization and SEO tools.

6.8/10Editor score
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Row.so6.8 Visit Row.so

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Row.so is a hosted AI directory website builder for founders, solo operators, small teams, and agencies. It can generate a directory from a natural-language prompt, Google Sheets, or an empty canvas, then provides a visual page and theme editor, custom listing and category fields, configurable search filters, and multiple display formats. Card Grid, Upvote List, and Map Locator views support different directory types, while public submissions and moderation help manage community-sourced listings.

Its strongest fit is for teams that already organize information in spreadsheets and want to turn that data into a public website. Two-way Google Sheets synchronization keeps the directory connected to the source table, while AI enrichment can add information from URLs. Google Maps and Mapbox support location-based directories, and SEO listing pages, sitemaps, structured data, custom domains, and SSL cover core publishing needs. Integrations with Stripe, Lemon Squeezy, Polar, PayPal, Google Analytics 4, Notion, Airtable, Webflow, Crisp, webhooks, and email or newsletter tools extend the surrounding workflow.

Pricing starts with Launch at $24 per month or $288 per year, including Google Sheets Sync, Advanced Analytics, AI Enrichment, a Custom Domain, Payment Integrations, and Custom Fields. Growth costs $39 per month or $468 per year and adds 5 Directories, Built-in Paywalls, and Webhooks & API. Scale costs $79 per month or $948 per year and adds Unlimited Directories, Unlimited Workspaces, and Priority Support. A 7-day free trial is available, but there is no free plan. Row.so suits spreadsheet-driven directory projects that need monetization and publishing tools; those seeking a free or open-source option should look elsewhere.

Row.so pros and cons

  • Where it wins
    • Generates directories from prompts, Google Sheets, or a blank canvas
    • Two-way Google Sheets sync with custom fields and advanced filters
    • Supports paid listings, maps, SEO pages, moderation, and checkout
  • Where it doesn't
    • No free plan; subscriptions start at $24 per month
    • Growth limits the plan to 5 directories
    • Some advanced capacity and support features require Scale

Row.so fact sheet, pricing and score →

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