Routy review
A data-rich affiliate tracking platform for larger teams managing multiple programs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Routy is a cloud-based affiliate analytics and tracking platform for affiliate marketers and businesses managing multiple programs. It brings affiliate-program data into one system, tracking page views, clicks, registrations, deposits, conversions, and revenue. The web and API platform also supports branded and cloaked links, geo-targeted routing, custom domains, multi-user accounts, and role-based permissions. It is best suited to larger teams that need a shared view of affiliate performance across programs, traffic sources, and affiliate accounts.
Routy's paid plans are Starter, Professional, and Expert, with a 14-day free trial and an annual billing option. Starter includes click tracking, a basic analytics dashboard, API access, and email support. Professional adds reporting dashboards, intelligence dashboards, a report builder, priority email support, and custom conversion tracking. Expert includes those Professional features plus event webhooks. The plan structure makes the choice straightforward: Starter covers core tracking, while the higher tiers focus on deeper reporting, custom conversion measurement, and workflow extensions.
Its ecosystem fit is a central strength. Routy connects with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Awin, Impact, ShareASale, Cellxpert, and bet365, alongside traffic-source and affiliate-account integrations. Real-time analytics dashboards, REST API access, geo-targeted link routing, and role-based permissions support more complex operating models. Teams needing affiliate aggregation, link control, and reporting in one environment should consider Routy. Smaller users seeking a free plan or only basic link management may prefer a simpler product.
Routy pros and cons
- Where it wins
- Aggregates affiliate-program data across multiple accounts and traffic sources
- Supports cloaked, branded, geo-targeted links with custom domains
- Combines dashboards, report building, APIs, permissions, and webhooks
- Where it doesn't
- No free plan; Routy is a paid product
- Advanced reporting features are reserved for Professional and Expert
- Event webhooks are available only on the Expert plan
Routy fact sheet, pricing and score →
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