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Riddle review

#27 of 52 in Lead Generation SoftwareQuiz Maker Software

Build scored quizzes and forms that collect leads and route them to marketing tools.

6.6/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Riddle is a no-code platform for creating interactive content such as quizzes, polls, surveys, personality quizzes, predictors, forms, leaderboards, and minigames. It is aimed at teams that want to capture lead details within an experience rather than rely only on static forms. Form blocks can collect names, email addresses, and custom data; branching logic can adapt content to answers, fields, and scores. Published content can be embedded on websites and CMS platforms.

Lead routing and follow-up are central to Riddle’s fit for lead generation. It can send submissions to Salesforce, Mailchimp, Brevo, ActiveCampaign, AWeber, Google Sheets, webhooks, and Zapier. Automated conditional follow-up emails, analytics, and response exports support the work after capture. Google Analytics 4, Google Tag Manager, Meta Pixel, Matomo, and Adobe Analytics are also listed integrations. APIs can retrieve leads and statistics. This breadth suits teams that want interactive lead capture connected to existing marketing workflows, though the range of content options may be more than needed for teams seeking only a basic form.

According to the vendor’s pricing page details, the 14-day trial is full-featured, but there is no ongoing free plan. Pro costs $119 per month with annual billing and includes unlimited content, views, and leads, white-label branding, and lead integrations. Business is $349 per month with annual billing, adding custom CSS and fonts, Stats and Builder APIs, and advanced tracking. Enterprise starts at $749 per month with annual billing and adds custom user roles, a Google Data Studio connector, custom integrations, and custom contracts and security documentation. Riddle is best suited to teams prepared to pay for interactive campaigns and scored lead capture; budget-conscious users or those needing only straightforward static forms may prefer a simpler option.

Riddle pros and cons

  • Where it wins
    • Build quizzes, surveys, forms, and other interactive content without code.
    • Branch experiences by answers, form fields, and scores.
    • Connect leads to CRM, email, analytics, and automation tools.
  • Where it doesn't
    • No ongoing free plan; Pro starts at $119 per month with annual billing.
    • Custom CSS and fonts, APIs, and advanced tracking require Business.
    • Custom integrations and security documentation are Enterprise features.

Riddle fact sheet, pricing and score →

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