Revive Adserver review
A multi-format ad server with a free self-hosted edition and hosted request-volume plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Revive Adserver serves publishers, ad networks and advertisers that need to manage campaigns and deliver ads across websites, apps and video players. Aqua Platform offers a free downloadable, self-hosted open-source edition alongside a hosted subscription. The system covers advertiser, campaign, banner, website, zone and user management, with delivery rules for campaign and banner targeting. It fits teams that want control over an ad-serving installation or a hosted option tied to usage; it is less suited to buyers looking for a product centered on AI features.
Its feature set spans mixed ad formats and campaign measurement. Revive Adserver can serve image, HTML5, third-party tag and video ads, apply frequency caps, URL targeting and geo-targeting, and track requests, impressions, clicks and conversions. Conversion tracking pixels support conversion measurement, while statistics update hourly. These capabilities make it relevant for teams coordinating delivery and measurement across several placement types. Buyers with a narrow requirement for one channel or format may not need the breadth of advertiser, campaign, site, zone and user controls.
The hosted edition is priced by monthly ad-request volume. Its named tiers are Lite with 1 million ad requests included, Plus with 2 million, Premium with 5 million, Super with 10 million, and Ultimate with 15 million. The downloadable edition is free and self-hosted; the hosted edition is operated by Aqua Platform. Hosted subscriptions may add VAT for some EU subscribers. Documentation and community are the listed support channels. Choose Revive Adserver if open-source availability, deployment choice and campaign controls matter; consider an alternative if you require a specified support channel beyond documentation and community or want plan comparisons based on additional tier features.
Revive Adserver pros and cons
- Where it wins
- Manage advertisers, campaigns, banners, websites, zones and users
- Target delivery by campaign, banner, frequency, URL and geography
- Track requests, impressions, clicks and conversions across ad formats
- Where it doesn't
- Hosted plan highlights focus on included ad-request volumes
- Hosted and self-hosted editions have different operating models
- Support channels listed are documentation and community
Revive Adserver fact sheet, pricing and score →
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