Reactflow review
Affordable web replay with heatmaps, funnels, error context, and 90-day Pro retention.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Reactflow is a web analytics and session replay platform for marketers, product managers, designers, developers, and support teams. It records visitor clicks, scrolling, mouse movement, and page activity, then turns that activity into replay videos, heatmaps, funnels, feedback, tags, and filtered investigations. The platform also connects recordings with JavaScript, network, console, and 404 errors, giving web teams context for usability and technical issues. WordPress, Shopify, Wix, single-page applications, and JavaScript frameworks are supported through integrations or a tracking script.
Pricing is structured around monthly pageview processing and recording storage. The Pro plan costs $19.99 per month and includes 5,000 daily pageviews, unlimited reports and widgets, unlimited bug tracking, and 90 days of recording storage. Business starts at $69.99 per month for 20,000 daily pageviews and adds unlimited reports, widgets, recording capacity, and bug tracking, with 360 days of recording storage; higher pageview tiers are available. A 14-day free trial is offered. The Free plan provides 2,000 daily pageviews, three heatmaps, widgets, and funnels each, 300 recording capacity, and 30 days of storage, but it is automatically provided to other websites in an organization with an active Pro or Business plan.
Reactflow’s standout strength is the connection between behavioral analysis and issue investigation. Teams can inspect clicks, hovers, scrolling, and funnel drop-offs, apply advanced filters and recording tags, then add comments or notes to specific replay moments. Automatic masking of text and keystrokes, plus blacklist and whitelist controls, support privacy-focused recording workflows. Its focus is best suited to small web teams that want replay analysis without a higher starting price. Teams needing capture beyond web properties, or an independently available free subscription, should consider an alternative.
Reactflow pros and cons
- Where it wins
- Replay, heatmaps, funnels, filters, and error tracking in one platform
- Pro includes 90 days of recording storage for $19.99 per month
- Comments, sharing, masking, and WordPress and Shopify integrations
- Where it doesn't
- Capture is focused on web platforms rather than broader device coverage
- The standalone Free plan is not available as a subscription
- Business pricing starts at $69.99 per month for 20,000 daily pageviews
Reactflow fact sheet, pricing and score →
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