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Quallie review

Freemium#54 of 58 in Market Research Software

A flexible browser-based workspace for small qualitative studies and research communities.

3.7/10Editor score
Quallie3.7 Visit Quallie

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Quallie is a browser-based qualitative research platform for market and academic researchers. It brings online discussion boards, diaries and research blogs, video focus groups, live text chats, questionnaires, polls, multimedia whiteboards, card sorting, and insight communities into one cloud service. Researchers can invite respondents, moderators, clients, and team members, then combine multiple activities within a project. Its feature mix fits small qualitative communities, diary studies, and online focus groups more closely than broad quantitative research programs.

Pricing spans a free tier and project-based paid plans. The Free plan provides text-based activities, with the verified tier limited to five responses and nine seats, plus basic reporting and no AI. Basic costs €139 per project monthly and adds video rooms, text chats, bulletin boards, diaries and blogs, questionnaires, and 12-month data retention. Standard is €199, Plus €299, and Advanced €399 per project monthly; each lists the same core highlights as Basic. A2 is listed at €640 per month or €5,300 per year and includes 24x Standard fee, multi-factor authentication, and 24-month data retention. A3 costs €7,900 per year and includes 36x Standard fee, multi-factor authentication, and 24-month data retention.

The platform is web-based, hosted in the European Union, and operated by VeroMotion, s.r.o. from Prague, Czechia. GDPR support and multi-factor authentication are relevant for teams handling participant research, while questionnaire results can be exported to Excel and video recordings are automatic. Support is available through email, phone, and documentation. Quallie should suit solo, small, and mid-market researchers who need several qualitative activity types in one project. Teams that need participant recruitment, AI features, or video groups without additional video credits should consider a different fit.

Quallie pros and cons

  • Where it wins
    • Combines boards, diaries, video groups, chats, polls, and card sorting
    • Free plan supports text-based activities with basic reporting
    • Offers GDPR support, cloud deployment, email, phone, and docs support
  • Where it doesn't
    • Free tier is limited to five responses and nine seats
    • Video focus groups require additional video credits
    • Does not recruit participants and has no AI features

Quallie fact sheet, pricing and score →

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