Pushpad review
A capable web-push service for large deployments that need API control.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pushpad is a web push notification service for websites and web applications. It is aimed at developers and organizations managing marketing or transactional notifications across supported desktop and mobile browsers. The service combines a dashboard with a JavaScript SDK, a customizable subscription widget, a REST API, language libraries, audience targeting, scheduling, welcome notifications, analytics, and delivery monitoring. Its web and API focus makes it a practical fit for teams that want programmatic control over browser notifications rather than a broader native mobile-push platform.
Pricing is straightforward but places Pushpad above tools with free entry tiers. The published Standard pricing plan costs €100 per month and includes unlimited notifications, unlimited websites, marketing and transactional notifications, the JavaScript widget and SDK, the full API, and audience targeting with tags. The official pricing page also lists a one-month free trial without requiring a payment method. For larger web-push deployments, the included unlimited websites and notifications may simplify planning, while smaller teams should weigh the recurring monthly cost before choosing it.
Its strongest functional area is control over notification delivery and audiences. User IDs, tags, and expressions support targeting; scheduled notifications and welcome series support recurring engagement; and automatic retries, click statistics, analytics, and delivery monitoring add operational visibility. WordPress and Zapier broaden its fit for common publishing and automation workflows, while the listed push services include Firebase, Mozilla Autopush, Windows Push Notification Services, and Apple Push Notification service. Choose Pushpad when web push, API access, and audience controls are central requirements. Choose an alternative when a free plan or native mobile-push coverage is a priority.
Pushpad pros and cons
- Where it wins
- Full REST API with an OpenAPI specification
- Unlimited notifications and websites on the Standard plan
- Targeting, scheduling, analytics, retries, WordPress, and Zapier
- Where it doesn't
- Starts at €100 per month
- No free plan
- Focused on web push rather than native mobile push
Pushpad fact sheet, pricing and score →
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