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Pulp’in review

Freemium#9 of 29 in Video Personalization Software

A flexible Smart Stories platform for data-driven video personalization.

7.4/10Editor score
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Pulp’in7.4 Visit Pulp’in

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Pulp’in creates interactive Smart Stories tailored to individual recipients using CRM, catalog, website, PDF, or contact data. It is aimed at CRM, e-commerce, sales, and internal communications teams that want recipients to watch, choose, and answer within a personalized video experience. Stories can be delivered through email, SMS, QR codes, and web links, with engagement signals sent back to connected tools.

The pricing structure is organized by industry and campaign type. The free Trial includes one trame, 100 views per month, no watermark, and no credit card requirement. Paid monthly plans start at €19 for the Real estate trame, while Sales costs €69 and E-commerce and Other cost €89; each includes one campaign scenario and 10,000 views per month. The E-commerce pack costs €290 per month for several trames and 10,000 views per month. Custom adds unlimited views, a dedicated brand URL, dedicated or on-premise hosting, and custom trame development. This makes the entry tier accessible, while broader campaign needs can become substantially more expensive.

Pulp’in fits teams that need data-driven personalization across marketing and sales workflows. Its integrations include Shopify, Klaviyo, HubSpot, Salesforce, Brevo, Microsoft 365, Pipedrive, Lemlist, Outreach, Apollo, Slack, Zapier, and Calendly. Connector and API-based integration, automatic CRM signal enrichment, and tracking for opens, clicks, engagement, and drop-off support measurable campaigns. Browser-side rendering and self-hosted availability add deployment flexibility. Teams wanting one focused campaign can start with a trame; organizations needing several scenarios, unlimited views, or custom hosting should consider the higher-tier structure before choosing it.

Pulp’in pros and cons

  • Where it wins
    • Dynamic scenes and calls to action adapt to recipient data
    • CRM, catalog, website, PDF, and contact data ingestion
    • 13 integrations plus web, API, and self-hosted options
  • Where it doesn't
    • Pricing varies by industry and rises sharply beyond real estate
    • Paid plans center on one campaign scenario per trame
    • Advanced custom hosting and development require the Custom plan

Pulp’in fact sheet, pricing and score →

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