PRgloo review
A cloud media-relations CRM for journalist and influencer relationships, newsrooms, and crisis work.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
PRgloo is a cloud-based media-relations CRM for public relations and corporate communications teams. It is aimed at teams managing relationships with journalists and influencers, tracking their media-relations activity, and communicating through online newsrooms. Its stated use also includes crisis communications and issues management, making it relevant to teams whose work spans ongoing outreach and sensitive situations.
The product’s scope centers on relationship management and activity analysis. Teams can manage journalist and influencer relationships, record interactions, and analyse media-relations activity. Online newsrooms add a channel for communicating information, while crisis communications and issues management address a different communications need from routine relationship tracking. This combination suits teams that want those workflows grouped in a media-relations product. It is a more focused fit for that work than a team seeking a broad PR suite for monitoring, distribution, and reporting.
PRgloo is delivered through the cloud and is listed for web use. Its pricing model is contact sales, so buyers should expect to speak with the vendor rather than select a published plan. That means procurement needs to establish the applicable price and plan scope directly. Choose PRgloo if journalist and influencer relationships, activity analysis, newsroom communication, or crisis work are central requirements. Teams whose primary need is a wider set of monitoring, distribution, and reporting capabilities should compare products built around those functions instead.
PRgloo pros and cons
- Where it wins
- Organizes journalist and influencer relationships in one CRM
- Records and analyses media-relations activity
- Supports online newsrooms and crisis communications
- Where it doesn't
- Focused on media relations rather than broad PR functions
- Pricing requires contacting sales
- Available as a web-based cloud product
PRgloo fact sheet, pricing and score →
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