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Postcards review

Freemium#4 of 63 in Email Design SoftwareEmail Template Software

A flexible email design workspace with a free plan, AI, collaboration, and broad exports.

8.6/10Editor score
Postcards8.6 Visit Postcards

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Postcards is a browser-based email design tool for marketers, designers, agencies, and businesses creating responsive HTML newsletters. Its drag-and-drop editor supports reusable email modules, mobile layouts, custom fonts, brand presets, AI-assisted creation and editing, email-client previews, collaboration, and comments. The product is suited to small teams that want a structured design workflow without committing to a larger platform, while agencies and businesses can use its export options to move finished designs into production.

Pricing follows a freemium model. The Start plan costs $0 per month on monthly billing. Plus costs $16 per month, while Pro costs $24 per month. Annual pricing is shown as $190 for Plus and $290 for Pro. The paid tiers add a lower-cost path to a broader production workflow around design, collaboration, brand controls, AI features, previews, and exports. Buyers should compare the plan features directly when deciding whether Plus or Pro matches their team and delivery process.

Postcards fits teams working across common email marketing platforms, with integrations for HubSpot, Mailchimp, Klaviyo, SendGrid, Brevo, Constant Contact, Zoho Campaigns, and SendPulse. Finished work can be exported as HTML, ZIP, image, PDF, or Outlook files, and one-click exports connect designs with supported platforms. The read-only API provides production HTML programmatically, with API and MCP access also available. Choose Postcards if reusable design assets, responsive output, and flexible handoff matter most. Teams seeking a full campaign-sending system, or more than one listed team seat, should consider a different fit.

Postcards pros and cons

  • Where it wins
    • Free plan plus monthly pricing starting at $16
    • Reusable modules, AI editing, previews, and responsive layouts
    • Exports to HTML, ZIP, image, PDF, Outlook, and email platforms
  • Where it doesn't
    • The listed team-seat specification is 1
    • The API is read-only and focused on exporting production HTML
    • It focuses on design and export rather than campaign sending

Postcards fact sheet, pricing and score →

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