Pollfish review
A focused choice for targeted respondent research and advanced survey analysis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Pollfish is a survey and market-research platform for marketers, researchers, consultants, agencies, and brands. It combines survey creation, respondent screening, audience targeting, data collection, dashboards, exports, and analysis in one product. Its audience tools support demographic, behavioral, and psychographic targeting, while skip logic, branching, templates, and an AI survey builder help shape questionnaires for specific research goals. The platform is best suited to teams that need targeted consumer insights rather than a general-purpose form builder.
Pricing is based on responses instead of a recurring subscription. The DIY Platform starts at $0.95 per response and includes a free survey builder, pay-per-response collection, and audience access. Full Service Projects adds managed research, presentation-ready analysis and reports, and a dedicated research expert. Enterprise combines DIY and full-service options with volume-based discounts and a dedicated account manager. The published starting price may vary with survey complexity and targeting specificity, so it is most useful as an entry point rather than a fixed project total.
Targeting and analysis are the product's defining strengths. Researchers can filter results by demographics, location, device, and screening answers, review real-time results, and export to SPSS, Excel, CSV, PDF, and Crosstabs. Custom crosstabs, pivot tables, statistical testing, and AI-generated survey reports support deeper interpretation after collection. Pollfish is a strong fit when audience precision and analysis matter; teams seeking a free plan, a broader platform range, or predictable subscription billing should consider an alternative.
Pollfish pros and cons
- Where it wins
- Demographic, behavioral, and psychographic audience targeting
- Advanced crosstabs, pivot tables, and statistical testing
- AI-assisted survey creation and AI-generated reports
- Where it doesn't
- Pay-per-response pricing can vary with targeting and survey complexity
- No free plan is available
- Limited to web and API platforms
Pollfish fact sheet, pricing and score →
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