Oxygen review
A developer-focused WordPress builder with lifetime licensing and deep design controls.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Oxygen is a visual website builder for WordPress from Soflyy, designed for developers, agencies, and professionals who want direct control over HTML, CSS, templates, dynamic data, and reusable design systems. It supports responsive layouts, breakpoint controls, WordPress content, custom fields, interactions, custom forms, WooCommerce, Gutenberg, and marketing workflows. Because it runs on self-hosted WordPress, Oxygen suits teams that want to manage their own WordPress environment rather than use hosted website infrastructure.
The published plans use one-time pricing and include lifetime unlimited licensing. Basic costs $129 and includes WooCommerce integration, the Gutenberg block builder, a simplified client UI, and Composite Elements. The WooCommerce plan costs $149 and adds the same WooCommerce integration to the Basic feature set. Ultimate costs $179 and includes all Oxygen features for life, along with WooCommerce, Gutenberg, the simplified client UI, and Composite Elements. There is no free plan, but the lifetime structure can suit agencies or professionals building multiple personal and client websites.
Oxygen’s strongest area is design and content control. Users can create reusable components and global variables, build templates for pages, posts, archives, headers, and footers, and work with dynamic data, loops, conditions, and custom-field integrations such as Advanced Custom Fields and Meta Box. Interactions cover animations, scroll effects, and hover effects, while forms support contact, lead capture, subscriptions, multi-step workflows, email notifications, marketing integrations, and webhooks. WordPress professionals who value CSS-oriented control should consider Oxygen; owners seeking a hosted, low-complexity builder may prefer a simpler option.
Oxygen pros and cons
- Where it wins
- Direct CSS, responsive breakpoint, template, and dynamic-data controls
- Reusable components, global variables, interactions, and custom forms
- Lifetime unlimited licenses with WooCommerce and Gutenberg integration
- Where it doesn't
- Requires self-hosted WordPress rather than hosted website infrastructure
- No free plan; pricing starts at a $129 one-time payment
- Developer-oriented controls may be too technical for nontechnical owners
Oxygen fact sheet, pricing and score →
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