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OWNA review

Freemium#12 of 31 in Childcare Management Software

A broad childcare suite with free essentials and paid enrollment, billing, and staffing tools.

8.2/10Editor score
OWNA8.2 Visit OWNA

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

OWNA is childcare management software for single-centre and multi-site providers. It brings together online enquiries, waitlists, enrollment forms, attendance sign-in and sign-out, parent communication, curriculum planning, child portfolios, billing, payments, compliance, staff rostering, timesheets, CRM, and financial reporting. Families can use the parent app and portal to view updates, manage bookings, submit forms, and handle account payments, while childcare teams can manage operational and administrative workflows in one system.

The freemium structure makes the product accessible to centers that want to start with core tools. The Free plan includes Curriculum Planning, Attendances (Sign-In/Out), Parent App, and Compliance. The Premium plan costs $39 USD per month when billed monthly and adds Booking & Enrolments, Invoicing & Payments, Financial Reporting, Rostering & Timesheets, and CRM. Enterprise includes Custom Integration (API), while Enterprise CRM and Analytics are marked Coming Soon. Centers should compare which workflows are included at each tier, especially if enrollment, payments, staffing, or financial reporting are essential from the beginning.

OWNA’s breadth is its main strength: it connects family communication, attendance, curriculum, billing, compliance, and staff scheduling rather than focusing on one childcare task. Parent messaging supports posts, photos, and videos, and the platform includes automated invoicing and family payments alongside reporting and compliance management. It is available on web and Android, so organizations should confirm that this platform coverage fits their teams and families. OWNA suits centers seeking a wide childcare operations suite with a free starting point; providers needing broader platform availability or immediately available Enterprise CRM and Analytics should consider alternatives.

OWNA pros and cons

  • Where it wins
    • Free plan includes curriculum, attendance, parent app, and compliance
    • Premium adds enrollment, billing, reporting, rostering, timesheets, and CRM
    • Covers family communication, portfolios, payments, and compliance workflows
  • Where it doesn't
    • Booking and enrollment features are part of the Premium plan
    • Enterprise CRM and analytics are marked Coming Soon
    • Access is provided through web and Android platforms

OWNA fact sheet, pricing and score →

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