Notifly review
A cross-channel automation platform for teams that need mobile journeys and a trial.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Notifly is a CRM marketing automation platform for mobile apps and digital services. It supports iOS, Android, web, and API environments, with SDKs for iOS, Android, React Native, Flutter, and JavaScript. Teams can collect user events, create behavior-based journeys, send messages through multiple channels, and measure conversions. It is suited to organizations that want mobile engagement alongside web, email, SMS, and webhook campaigns rather than a mobile-push-only tool.
Pricing is structured across three plans. Standard costs 150,000 KRW per month and includes mobile and web push, in-app and web popups, email and SMS, real-time sending based on user attributes and behavior, and a campaign performance analytics dashboard. Pro costs 800,000 KRW per month and adds A/B testing, API-triggered sends, frequency capping, event-based parameter filters, and webhooks. Enterprise includes all Pro features, plus discounted per-send pricing, data export and activation support, and priority customer support. Each plan includes a 30-day trial that starts when a card is registered and is subject to a maximum send limit.
Notifly’s standout capability is its behavior-based targeting: journeys can branch on events and attributes, while funnel analytics, conversion tracking, and raw campaign data downloads support measurement beyond message delivery. Deep links extend push campaigns into app or web destinations, and Mixpanel cohort synchronization and Amplitude event synchronization provide two ecosystem connections. Teams choosing Notifly should want broad channel coverage and behavioral automation across supported platforms. It may be less suitable for organizations needing a wider integration catalog or a narrowly focused mobile-push workflow.
Notifly pros and cons
- Where it wins
- Event- and attribute-based journeys across mobile, web, and API
- Push, popups, email, SMS, webhooks, and deep links in one platform
- Analytics, A/B testing, conversion tracking, and raw data exports
- Where it doesn't
- Integrations are limited to Mixpanel and Amplitude
- The Enterprise plan uses discounted per-send pricing
- A card is required to start the 30-day trial
Notifly fact sheet, pricing and score →
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