North Star Measurement review
Android-focused measurement with managed setup, fraud filtering, and revenue reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
North Star Measurement tracks Android app installs and in-app events back to acquisition sources, including campaigns, ad sets, and creatives. It also covers re-engagement and re-attribution, fraud filtering, cohort and revenue reporting, and deferred deep links. The product is aimed at teams that want managed measurement rather than handling all attribution setup themselves: its team handles SDK integration and ad-network configuration. It is currently live for Android, while iOS remains in closed alpha, so teams with an iOS measurement requirement should look elsewhere for now.
The plan structure moves from core measurement to deeper analysis and data access. Free costs $0 per month and includes core attribution and deep links, fraud filtering, managed onboarding, and email support. Growth is $349 per month and adds Fraud Shield, cohorts, retention, ROAS and LTV, plus a named account manager and shared Slack or Telegram channel. Scale costs $1,190 per month; it adds raw data export, real-time server-to-server postbacks, warehouse sync, custom events, audience segments, and a 99.9% uptime SLA. Enterprise adds dedicated infrastructure and region pinning, incrementality testing and MMM support, SSO, roles and audit log, and a dedicated pod with 24/7 coverage. Plans are based on monthly attributed-install volume.
Its ecosystem includes advertising platforms such as Meta Ads, Google Ads, TikTok, Unity, AppLovin, and ironSource, alongside BigQuery, Snowflake, and Amazon S3 for data workflows. North Star states that it has 400 integrations, though the named examples give a practical sense of the ad and warehouse fit. The key constraint is platform coverage: SKAdNetwork is unsupported, and the iOS product is still being built, with general availability planned for the second half of 2027. Android teams seeking managed setup and attribution features may find the scope relevant; teams needing iOS or SKAdNetwork measurement should choose a product that supports those needs today.
North Star Measurement pros and cons
- Where it wins
- Attributes installs and in-app events to campaigns, ad sets, and creatives
- Includes fraud filtering and deferred deep links
- Scale adds raw data export, postbacks, and warehouse sync
- Where it doesn't
- Mobile measurement coverage is currently Android only
- SKAdNetwork measurement is not supported
- iOS is in closed alpha, with availability planned for the second half of 2027
North Star Measurement fact sheet, pricing and score →
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