Net Affinity review
A broad hotel commerce stack for properties prioritizing connectivity and direct bookings.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Net Affinity combines hotel website design, direct booking and distribution tools for independent, resort and group hotels. Its website offering supports bespoke and template-based designs, while the booking engine handles direct reservations, booking edits, member rates, cross-selling across properties, gift vouchers and online redemption. Multilingual content, multiple currencies and mobile booking support make it suitable for hotels serving varied markets.
Connectivity is the product’s defining strength. Net Affinity supports real-time OTA and GDS availability and rate synchronization, PMS connectivity, channel management and metasearch connections for Google Hotel Ads, Trivago and TripAdvisor. Its integration list includes Maestro, d-edge, myallocator, Oaky, SiteMinder, Revinate, YieldPlanet, RoomCloud, Guestline, SmartHotel, protel, Oracle Opera, Mews, Mailchimp and Stripe. A business intelligence dashboard adds reporting to the website, booking and distribution setup, giving hotels a wider operating layer than a standalone website builder.
The trade-off is scope. Hotels looking only for a basic brochure website may find the distribution, booking, payment, voucher and analytics features broader than necessary. Pricing requires contact with sales, so buyers evaluating options cannot compare published plan tiers directly within the product listing. Net Affinity is a strong fit for hotels that want their website tied to booking, PMS, OTA, GDS and metasearch workflows; a simpler website-focused alternative may suit properties that do not need those connections. The platform is available through web and API access, and its website footer displays GDPR and PCI associations, with GDPR compliance discussed in its privacy policy.
Net Affinity pros and cons
- Where it wins
- Real-time OTA and GDS availability and rate synchronization
- Multilingual content, multiple currencies and mobile booking support
- Connects with PMS, metasearch, payment and marketing tools
- Where it doesn't
- Pricing requires a contact-sales process
- Broad functionality may exceed the needs of simple website projects
- No open-source deployment option
Net Affinity fact sheet, pricing and score →
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