Myli review
Myli fits Shopify brands that want live commerce inside their own websites.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Myli is a live-commerce platform for direct-to-consumer brands that want to host shopping events on their own websites. It combines embedded live video with shoppable product displays, product pinning, viewer chat, event email notifications, and checkout within the shopping experience. The core fit is a Shopify brand seeking live events that keep viewers on its storefront rather than sending them to a separate destination.
The published pricing model is contact-sales, so buyers should expect a sales-led evaluation rather than a self-serve plan comparison. Shopify is the listed integration, while custom-site implementations can connect checkout through an API handshake. That gives Myli two clear paths: a Shopify integration for supported storefronts and an API-based approach for brands with custom commerce infrastructure. The platform itself is web-only, making website embedding central to its operating model.
Myli’s strongest functional area is the connection between live content and commerce. Brands can pin products during broadcasts, let viewers chat, and provide integrated checkout while the event is underway. Reporting covers live event revenue, viewers, conversions, and sales, giving teams several commerce and audience measures to review after an event. Brands should choose Myli when embedded live shopping, Shopify support, and owned website experiences are priorities. It is a less natural fit for teams seeking a mobile app platform, broad listed integrations, or a transparent self-serve pricing structure.
Myli pros and cons
- Where it wins
- Embeds live video and shoppable products on a brand website
- Keeps checkout within the live shopping experience
- Reports revenue, viewers, conversions, and sales for live events
- Where it doesn't
- Web-only platform
- Pricing requires contacting sales
- Custom sites need an API checkout connection
Myli fact sheet, pricing and score →
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