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Multipost review

Freemium#33 of 65 in Instagram Marketing Software

A focused, free starting point for managing professional Instagram accounts.

5.4/10Editor score
Multipost5.4 Visit Multipost

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Multipost is a web-based Instagram scheduling and management tool for creators and small teams handling professional Business or Creator accounts. Its workspace combines a visual drag-and-drop content calendar with automatic server-side publishing, support for single images, carousels and Reels, multi-account management, reach and engagement analytics, and team drafting, review and approval workflows. The service is designed for teams that want Instagram publishing and oversight in one browser-based dashboard.

The Free plan costs $0 and schedules and auto-publishes to one professional Instagram account. Multipost also offers paid plans as recurring subscriptions priced through contact sales. That structure gives solo operators a no-cost way to establish a publishing workflow, while larger account needs can be evaluated against the paid subscription options. The product’s main value is concentrated in Instagram planning and publishing rather than a broad social-media suite.

Multipost connects through Instagram’s official Meta OAuth flow and API, without storing account passwords, and lists GDPR compliance. Its integration is the Instagram Graph API, so the platform fits organizations whose workflow is centered on Instagram but offers a narrower ecosystem for teams coordinating additional social networks or external tools. Web access and cloud deployment keep the operating environment straightforward, while email and documentation provide the listed support channels. Choose Multipost for visual Instagram planning, server-side publishing and lightweight collaboration; consider another platform if cross-network publishing or a wider integration catalog is essential.

Multipost pros and cons

  • Where it wins
    • Visual calendar with automatic server-side publishing
    • Supports images, carousels and Reels across professional accounts
    • Analytics plus team drafting, review and approval workflows
  • Where it doesn't
    • Paid plans use contact-sales pricing
    • Integrations center on the Instagram Graph API
    • Supports professional accounts, not personal Instagram profiles

Multipost fact sheet, pricing and score →

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