Monitor Backlinks review
A focused backlink monitor for agencies that need white-label reporting and alerts.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Monitor Backlinks is SEOptimer’s backlink monitoring and research functionality for website owners, marketers, and agencies. It tracks backlink and referring-domain changes, shows backlink change history, and provides email alerts. Research features cover backlinks by URL, referring-domain and backlink metrics, anchor text, follow status, domain and page strength, and competitor backlink information. It runs on the web and is presented within the SEOptimer platform rather than as a separate standalone service.
Pricing is structured around white-label use. The White Label plan costs $39 per month and includes monitoring for 3 sites, 50 site backlink lookups, a backlink changes dashboard, change views by backlink or referring domain, and email alerts. A White Label Annual plan is billed annually. The White Label & Embedding plan costs $59 per month, expands coverage to 10 monitored sites and 150 site backlink lookups, and adds an embeddable audit tool. Its annual counterpart is billed annually. A 14-day free trial is available.
The product fits agencies that need branded backlink monitoring, recurring change alerts, and a focused set of research reports. Zapier and webhooks provide workflow connections, while competitor research and anchor reporting broaden its usefulness beyond basic link-change notifications. Its focus is narrower than a broader backlink analysis suite: it lacks verified link-intersection capability and broader integrations. Choose Monitor Backlinks when white-label monitoring and embedded audits are priorities; consider an alternative when link intersection or a wider ecosystem is central to the workflow.
Monitor Backlinks pros and cons
- Where it wins
- Tracks backlink and referring-domain changes with email alerts
- Includes URL, anchor text, and competitor backlink research
- White Label & Embedding adds an embeddable audit tool
- Where it doesn't
- No verified link-intersection capability
- Broader integrations are limited to Zapier and webhooks
- Presented within SEOptimer rather than as a standalone service
Monitor Backlinks fact sheet, pricing and score →
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