Modly review
A focused web inbox for automating and organizing social comment moderation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Modly is a web-based social media comment moderation tool for businesses and brands. It brings Facebook and Instagram comments into one inbox, while its paid plans also cover YouTube. The product is aimed at teams that need a shared place to monitor comments, apply moderation rules, assign work, and review activity. Automatic detection can hide profanity, spam, and negative comments, while keyword- and sentiment-based rules support more targeted workflows. A seven-day free trial is available without a credit card.
Its strongest fit is the combination of automation and team coordination. Rules can hide, delete, or reply to comments, and real-time monitoring with notifications helps teams respond as activity occurs. Team invitations, assignment, and role-based permissions support shared moderation responsibilities. Action logs and insights add visibility into moderation activity, making Modly more suitable for an organized team workflow than a simple comment viewer. The product connects with Facebook, Instagram, YouTube, and Stripe, and the published plans show unlimited coverage for those social platforms.
The plan structure is straightforward: Starter includes unlimited Facebook, Instagram, and YouTube coverage plus all automation rules; Growth adds priority support; and Pro adds dedicated support. The product description also indicates monthly comment-volume limits and increasing team-member allowances across plans, so plan selection matters for larger moderation operations. Modly should suit small teams focused on Facebook and Instagram workflows that want automation without a broad social-management suite. Teams needing a free plan, a non-web platform, or clearly stated capacity details before choosing a tier should assess the plan terms carefully.
Modly pros and cons
- Where it wins
- Unified Facebook and Instagram comment inbox
- Rules for hiding, deleting, or replying to comments
- Team assignment, permissions, logs, and moderation insights
- Where it doesn't
- No free plan; access is through paid plans
- Web-based platform only
- Comment-volume limits and team allowances vary by plan
Modly fact sheet, pricing and score →
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