Milkshake review
Built around a phone app — swipeable cards that feel like Stories, not a button list.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Milkshake is a link-in-bio website builder centered on a phone app. Its pages use swipeable cards, including cover, about, links and YouTube cards, so the result feels more like content than a conventional column of buttons. The app-led format is aimed at solo creators, particularly those whose audiences are on Instagram, and offers a more personal presentation without requiring a computer. Milkshake also markets itself as a free website builder for creators.
According to the published offering, the free plan includes only 30 days of insights. The paid tiers add branding removal and a mailing list, while the highest tier adds a custom domain. Milkshake takes a 12% cut of sales unless a user pays. The card system is a trade-off: templates provide fixed slots and limit design freedom, while longer link lists are divided across multiple screens rather than shown in one continuous scroll. That can make navigation slower for some followers, and the app-first workflow is less suited to desk-based teams.
Pick Milkshake if you are a solo creator who wants a link-in-bio page to feel more like social content than a simple menu, especially when managing the page primarily from a phone. Its card-based presentation, creator-focused positioning and paid options for branding, mailing lists and domains make it a focused choice for that audience. Look elsewhere if you need unrestricted page design, a single scrolling list for many links, a desktop-first workflow, or a solution better aligned with business teams.
Milkshake pros and cons
- Where it wins
- Whole page built and published from the app in a few minutes
- Card layout carries images and text, so it reads like a mini site
- Free plan is fully usable for a personal page
- Where it doesn't
- Built around the phone app, so desk-based teams will find it limiting
- Card templates limit how much you can change per screen
- Longer analytics history, mailing list and branding removal are paid
Milkshake fact sheet, pricing and score →
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