Metricool review
A broad social media suite with useful analytics and a tightly limited free tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Metricool is a social media management platform for social media professionals, businesses, brands, and agencies. It combines content planning, automatic publishing, recurring scheduling, analytics, competitor analysis, reporting, inbox management, advertising management, team collaboration, approval workflows, and link-in-bio pages. Its supported networks include Facebook Pages, Instagram, Threads, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Twitch, Bluesky, and Google Business Profile, with availability varying by plan and network. Web, iOS, Android, and API access give teams several ways to work with the service.
The pricing structure starts with a useful free entry point but places clear limits on small-scale publishing. The Free plan costs $0 per month and includes one social account with 20 scheduled posts. Starter costs $25 per month, while Advanced costs $67 per month; the published monthly USD amounts exclude applicable VAT. Custom is available through a sales conversation. The paid tiers are the more relevant choice for teams that need broader publishing capacity, deeper reporting workflows, collaboration, advertising management, or expanded account coverage.
Metricool’s main distinction is the range of work it brings into one service: a content calendar, recurring publishing, social analytics, competitor analysis, PDF and PowerPoint reports, automated and customizable reporting, a shared inbox for messages, comments, and reviews, post approval workflows, and social advertising campaign management. Integrations with Google Drive, Canva, Zapier, Make, and Looker Studio extend its platform fit, while API access supports connected workflows. Choose Metricool if analytics and reporting matter alongside publishing; choose an alternative if your priority is a less broad tool or if one account and 20 scheduled posts do not cover your needs.
Metricool pros and cons
- Where it wins
- Analytics, competitor analysis, and customizable automated reports
- Recurring publishing, approvals, and a shared social inbox
- Supports major networks plus Zapier, Make, and Looker Studio
- Where it doesn't
- Free plan covers one social account and 20 scheduled posts
- Network availability varies by plan and social network
- Custom pricing requires contacting sales
Metricool fact sheet, pricing and score →
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