Meritto Study Abroad CRM review
An enterprise-focused CRM for managing study abroad leads, applications, documents, and payments.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Meritto Study Abroad CRM is a cloud platform for education consultancies, overseas education agents, and study abroad service providers. It brings student enquiries, counselor activity, communications, applications, documents, payments, and enrollment progress into one operating system. Its workflow covers lead capture, counselor assignment, lead scoring, application tracking across countries and institutions, document verification, fee tracking, and funnel reporting. The product is best suited to larger agencies that need structured admissions operations across multiple teams and destinations.
Pricing is annual and divided into three plans. The Starter Plan costs USD 8,000 per year and includes the CRM platform, online applications, live ticket support, implementation support, post-implementation user training, and help center and user community access. The Growth Plan costs USD 15,000 per year and adds document management while retaining live ticket support, implementation support, and training. The Pro Plan costs USD 30,000 per year and adds mobile CRM and on-demand customer success support. There is no free plan, so smaller agencies may find the entry commitment difficult to justify.
Its strongest area is operational breadth. Meritto supports email, SMS, WhatsApp, and calling-based communication, alongside reporting for counselor performance, funnels, and ROI. Integrations include Google Ads, Meta Ads, WhatsApp Business, Mailchimp, Google Calendar, Stripe, Moodle, Canvas, SAP, payment gateways, accommodation providers, loan providers, and forex services. API access supports broader platform connections, while AI features prioritize leads and support student engagement. Agencies seeking a unified admissions CRM should shortlist it; organizations primarily seeking student-facing program discovery or institution comparison should consider a more discovery-focused platform.
Meritto Study Abroad CRM pros and cons
- Where it wins
- Tracks leads, applications, documents, payments, and enrollment progress
- Connects with marketing, payment, telephony, education, and partner systems
- Adds AI-powered student engagement and lead prioritization
- Where it doesn't
- Annual pricing starts at USD 8,000, with no free plan
- Focused on agency operations rather than program discovery and comparison
- Security documentation uses both SOC 2 Type I and SOC 2 Type II wording
Meritto Study Abroad CRM fact sheet, pricing and score →
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