Mediahawk review
A broad attribution platform for larger teams that can support a £199 monthly starting point.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Mediahawk is a UK call-tracking and marketing-attribution platform for businesses and marketing teams that need to connect customer interactions with campaigns, conversions, and revenue. Its scope extends beyond phone calls: the platform tracks forms, chats, email links, keywords, landing pages, customer journeys, and sales outcomes. Dynamic number insertion and visitor-level tracking support campaign analysis, while call recording, outbound tracking, routing, IVR, voicemail, and simultaneous destinations cover operational call handling. The product is best suited to larger teams managing multiple marketing channels and attribution requirements rather than organizations seeking a simple phone-number tracking tool.
Pricing is structured around Starter, Professional, and Enterprise. Starter costs £199 per month when billed monthly and includes unlimited users, call tracking, marketing attribution, conversion tracking, integrations, onboarding, and online training. The annual Starter option is £179 per month, billed annually, and includes either one dynamic pool or 10 static numbers. Professional costs £299 per month monthly or £269 per month when billed annually; it adds Sales Matching, advanced attribution and customer insight, call handling tools, and a dedicated account manager. Enterprise provides reduced rates for high call volume, customized onboarding, API and webhooks, and a Managed Service. The published plans make the annual options more economical for teams prepared to commit to annual billing.
Mediahawk’s strongest distinction is breadth: marketing attribution, keyword-level PPC tracking, customer-journey reporting, AI-powered speech summaries and categorization, and revenue attribution sit alongside call infrastructure. Integrations include Google Ads, Google Analytics 4, Microsoft Advertising, Meta, Salesforce, HubSpot, Data Studio, Facebook, Instagram, API, and webhooks, with web and API access listed as supported platforms. Teams should choose it when multichannel measurement, CRM connections, and deeper call intelligence justify the subscription. Smaller teams that only need basic call tracking may find the starting price and feature scope more than they need.
Mediahawk pros and cons
- Where it wins
- Tracks calls, forms, chats, email links, campaigns, keywords, and revenue
- Combines routing, IVR, recording, and AI speech analytics
- Connects with Google Ads, Salesforce, HubSpot, Meta, and APIs
- Where it doesn't
- Starts at £199 per month with no free plan
- Advanced sales matching begins on the Professional plan
- Enterprise pricing uses reduced rates rather than a listed price
Mediahawk fact sheet, pricing and score →
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