Marketing 360 review
A broad small-business platform that combines marketing automation with CRM, commerce and payments.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Marketing 360 is a cloud-based business commerce and marketing platform for small businesses. It brings CRM, lead-capture forms, automated email journeys, segmentation, websites, online stores, payments, social media, listings, reputation management, advertising, content marketing and reporting into one account. It is positioned for local businesses, contractors, professional services, retail, healthcare, franchises and similar small-business teams that want marketing and operational tools together. Web, iOS, Android and API access support use across devices and connected systems.
The published plan structure spans four tiers. Essentials includes CRM, forms, payments, reputation management and Shop App. Full Platform adds ads, content, email marketing, intelligence and social tools. Professional adds Dedicated Marketing Pro, Content Marketing Pro, Advertising Pro and the MADi AI Data Engine. Lite stores website, CRM and email marketing data. Marketing 360 is paid and does not offer a free plan, while a 14-day free trial is available. The vendor’s current signup flow collects business details before showing custom plans and pricing, so buyers should expect the final offer to depend on their situation and region.
Its strongest fit is for businesses that value breadth over a narrowly focused email automation tool. The CRM handles contacts, leads, tasks and customizable records, while automation can respond to triggers, delays, emails and conditions. Integrations include WooCommerce, Shopify, Gravity Forms, Facebook, Google, Bing, QuickBooks, Yext, Top Rated Local, Stripe and Zapier. MADi provides AI-driven marketing recommendations. Choose Marketing 360 when combining customer management, marketing, commerce and payments is a priority; choose a more focused alternative when the main requirement is dedicated marketing automation without the wider business platform.
Marketing 360 pros and cons
- Where it wins
- Combines CRM, forms, email journeys, commerce and reporting
- Supports segmentation-based automation with triggers, delays and conditions
- Connects with Shopify, WooCommerce, Stripe, Zapier and more
- Where it doesn't
- Marketing automation is one part of a much broader platform
- No free plan is available
- Plan pricing can vary by region and may require custom signup details
Marketing 360 fact sheet, pricing and score →
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