Make Opinion Next review
A broad research platform for managed, targeted multicountry studies.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Make Opinion Next is a market research and survey platform for brands, insights teams, agencies, product teams, startups, researchers and students. It brings questionnaire creation, respondent targeting, feasibility and pricing, fieldwork tracking, dashboards and reporting into one workflow. The platform supports web and API access, with 20+ question types, video and audio questions, quotas, representative distribution and multi-country studies. Its proprietary respondent panel supports targeting, while the vendor says respondents are available in 150+ countries.
The pricing structure is designed around individual research projects rather than a recurring subscription. Self-Serve has a EUR 0 service fee and includes end-to-end study execution, full platform, dashboard and reporting access, plus expert support. Scripted costs EUR 500 as a one-time service fee; customers finalize the questionnaire, while Make Opinion scripts it, sends a test link and provides raw data, a dashboard, and PPT or Google Slides export. Managed Services covers targeting, setup, delivery, fieldwork management, the dashboard and a Survey Intelligence report. Sample costs are handled through live feasibility and pricing, so this fits teams planning studies around specific audiences and fieldwork requirements.
Its strongest area is the research workflow breadth: AI can draft questionnaires and translate them across countries, live dashboards track fieldwork and results, and AI supports summaries and open-ended response coding. Editable PPT and Google Slides exports are useful for reporting, while API-to-API integrations support connected workflows. The product should suit teams that need targeted, managed research across markets and want operational support alongside survey tooling. Teams seeking a fixed subscription, a lightweight form builder, or a broad prebuilt integration ecosystem should consider a narrower alternative.
Make Opinion Next pros and cons
- Where it wins
- Supports quotas, representative distribution and multicountry studies
- Combines AI drafting, translation, coding and live result tracking
- Offers proprietary-panel targeting, dashboards and editable slide exports
- Where it doesn't
- Pricing is project- and sample-based rather than subscription-based
- Sample costs depend on live feasibility and pricing
- Integration access centers on API-to-API connections
Make Opinion Next fact sheet, pricing and score →
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