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Mailjoy review

Freemium#1 of 24 in Postcard Maker Software

A flexible direct-mail platform for personalized campaigns, tracking, and integrations.

9.4/10Editor score
Mailjoy9.4 Visit Mailjoy

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Mailjoy is a web-based direct-mail platform for marketers, agencies, and organizations that need to design, personalize, print, and mail postcards or letters. Its editor supports drag-and-drop creation, custom templates, and design uploads, while recipient import, address validation, merge tags, list management, and segmentation support targeted campaigns. The platform also provides delivery tracking and conversion tracking through unique URLs and QR codes, making it suited to teams that want measurable postcard campaigns rather than design software alone.

The pricing structure combines free access with pay-as-you-go and monthly credit options. The published plans include 4 x 6, 9 x 6, and 11 x 6 postcards, plus letters, with print, postage, and tracking included in the pay-as-you-go plans. The 4 x 6 postcard options also include monthly credit tiers for 150, 500, 1,000, and 2,500 credits, described as discounted postcard credit plans. With a listed starting price of 0.90 and a free plan, Mailjoy can accommodate occasional mailers as well as recurring postcard volume. Teams should compare the pay-as-you-go formats with the credit plans based on campaign size and postcard format.

Mailjoy’s ecosystem is a strong fit for connected marketing workflows. Zapier integrations and a REST API support automation, while listed connections include Shopify, BigCommerce, WooCommerce, Magento, Salesforce, HubSpot, SugarCRM, Zoho, Highrise, Infusionsoft, Base CRM, Insightly, and Slack. PDF proof sharing adds a review step before mailing. The platform is a good choice for organizations that want design, direct mailing, personalization, and tracking in one service, particularly when CRM, commerce, or automation connections matter. Teams seeking only a basic postcard editor, or a non-web workflow, may prefer a narrower tool.

Mailjoy pros and cons

  • Where it wins
    • Drag-and-drop editing with custom templates and design uploads
    • Personalization, segmentation, address validation, and recipient imports
    • Printing, mailing, delivery tracking, and conversion tracking in one workflow
  • Where it doesn't
    • Web and API access may not suit teams seeking a native desktop app
    • Monthly credit tiers are limited to 4 x 6 postcards
    • Letters are offered through pay-as-you-go plans rather than credit tiers

Mailjoy fact sheet, pricing and score →

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