Loomly review
A structured workspace for brands and teams managing social content, approvals, and reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Loomly is a social media management platform for brands, businesses, creators, marketing teams, and agencies. It combines visual content calendars with post creation, previews, optimization tips, scheduling, direct publishing, recurring posts, engagement management, and analytics. Its workspace supports brand, project, location, and client calendars, making it a strong fit for teams that need an organized process from content planning through approval and reporting.
The Starter plan costs $65 per month with monthly billing or $49 per month with annual billing, displayed as a monthly equivalent. It includes 12 social accounts, 3 users, unlimited calendars, AI Assistant chat, scheduling, and approval workflows and roles. Beyond increases capacity to 60 social accounts and unlimited users, adding custom branding, custom roles and workflows, and a hashtag manager. It costs $332 per month monthly or $249 per month with annual billing. Enterprise supports 61+ social accounts, unlimited users, unlimited calendars, priority support, and custom pricing. There is no free plan, so Loomly is better suited to teams with a defined budget than individuals seeking a no-cost scheduler.
Its platform coverage is broad, with web, iOS, and Android access and connections for Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Google Business Profile, Pinterest, and Snapchat. A unified inbox brings together comments, mentions, and messages, while social account and post-level analytics support ongoing review. Canva, Google Drive, Unsplash, and Giphy integrations support media workflows, and Slack, Microsoft Teams, and Zapier extend team coordination. Choose Loomly if approvals, client calendars, inbox management, recurring publishing, and reporting are central to your workflow. Consider an alternative if you need a free plan or a lower-cost option for fewer accounts.
Loomly pros and cons
- Where it wins
- Approval workflows, roles, permissions, and commenting
- Advanced analytics with scheduled PDF or CSV reports
- 12 social accounts, unlimited calendars, and recurring posts
- Where it doesn't
- No free plan
- Annual pricing is charged upfront
- Higher tiers are costly for larger account requirements
Loomly fact sheet, pricing and score →
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