Lookback review
A strong fit for rich live-session capture across web, prototypes, and mobile apps.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lookback is a qualitative user research platform for researchers, designers, product managers, and research teams. It supports moderated live sessions and unmoderated, step-by-step tasks across prototypes, websites, desktop experiences, and native mobile apps. Cloud recording captures screen interactions, audio, video, touch, and gestures, while project tools support timestamped notes, team chat, findings, shareable reels, transcription, and AI-assisted analysis. It is suited to teams that need detailed remote session capture alongside study management and collaboration.
Pricing is organized around annual plans. Freelance costs $299 per year and includes 10 sessions, one panel participant, a solo seat, unlimited guests, and all core features. Team costs $1,782 per year for 100 sessions, 10 panel participants, 10 collaborators, unlimited guests, and all core features. Insights Hub costs $4,122 per year for 300 sessions, 30 panel participants, 30 collaborators, unlimited guests, and all core features. Enterprise includes unlimited sessions, custom panel participant allocation, custom seat configuration, SSO, and Security Review. A 60-day trial is available, while a perpetual free plan is not part of the offering.
The strongest fit is for teams that value rich evidence from live and task-based research. Lookback connects with User Interviews for participant recruitment, Dovetail for research workflows, and Google Calendar, Microsoft Outlook, and Exchange for scheduling. Its auto-open URLs support prototype, website, and native app testing, and its capture extends beyond screens to face-camera, audio, touch, and gestures. Teams needing moderated and unmoderated coverage in one platform should consider it; buyers seeking a free plan, monthly billing, or a larger included participant allocation on the entry tier may prefer an alternative.
Lookback pros and cons
- Where it wins
- Captures screen, audio, face-camera, touch, and gesture data
- Supports moderated and unmoderated studies across web and native apps
- Adds timestamped notes, collaboration, recruitment, and AI analysis
- Where it doesn't
- No perpetual free plan
- Plans use annual billing
- Freelance includes one panel participant
Lookback fact sheet, pricing and score →
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