LinkSplit review
A focused link shortener for weighted destination experiments and campaign tracking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
LinkSplit is web-based URL-shortening and link-rotation software for marketers, affiliate operators, and businesses that need more than a single redirect destination. It creates branded short links, lets users edit destination URLs after publishing, and distributes traffic across multiple destinations using percentage-based weighting. Live traffic statistics, retargeting pixels, UTM and URL-parameter pass-through, custom domains, and link expiration make it suited to campaign testing and ongoing link management.
The published plans show a free account and a 7-day trial for paid plans. Basic costs $29 per month and includes 10,000 tracked clicks, 500 links, up to 10 destinations per rotator, 3 retargeting pixels, link expiration, and custom domains. Pro costs $49 per month and raises the limits to 50,000 tracked clicks, 5,000 links, up to 20 destinations per rotator, 10 retargeting pixels, and 3 custom domains. Business costs $99 per month and provides 250,000 tracked clicks, 5,000 links, up to 50 destinations per rotator, 50 retargeting pixels, and 10 custom domains. All listed paid tiers include link expiration.
For campaign measurement, LinkSplit connects with Facebook, Google Ads, Google Analytics, Google Tag Manager, Bing, and Twitter. Its strongest fit is a team that wants to rotate traffic between landing pages, offers, or other destinations while retaining control over link settings and tracking parameters. The web-only platform is less suitable for operations that require API-driven workflows, bulk shortening, or geographic targeting. Choose LinkSplit when weighted routing and retargeting matter more than broad automation or distribution controls; choose an alternative when those capabilities are central to the workflow.
LinkSplit pros and cons
- Where it wins
- Percentage-based traffic weighting across multiple destinations
- Editable branded links with custom domains and link expiration
- Live statistics, retargeting pixels, and UTM pass-through
- Where it doesn't
- Web-only platform
- No documented API, bulk-shortening, or geo-targeting capabilities
- Paid plans have monthly limits for clicks, links, pixels, and domains
LinkSplit fact sheet, pricing and score →
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