Liffio review
Instagram DM automation with scheduling and a free entry plan.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Liffio is a cloud-based Instagram DM automation tool for creators, coaches, brands, and agencies. It can send configured messages when people comment on selected posts or Reels, reply to stories, or message an account with a trigger. Public comment replies, lead capture, follow-up sequences, and analytics extend the workflow beyond the initial response. Its scope is Instagram-specific, so teams seeking automation across several social networks should look elsewhere.
The Free plan costs $0 per month and includes comment keyword and any-comment triggers, public auto-replies, username-based lead capture, and overview analytics. Starter costs $9 monthly or $90 annually; it adds unlimited DMs, 15 automation capabilities, follow-up sequences, scheduling, a media library, short links, lead emails, and CSV export. Growth is listed at $29 monthly or $290 annually, with post and video analytics, a best-time-to-post heatmap, templates, and bulk upload; the pricing page marks it “Coming soon.” Business costs $59 monthly or $590 annually and adds team access controls, approval workflows, activity logs, attribution, analytics export, and an external API. Agency is $549 monthly for twenty Business workspaces. These tiers suit different needs, but Growth's availability status may matter to buyers considering its planning tools.
Liffio connects through Instagram's OAuth flow and official API, and its listed integrations are limited to Instagram. Paid plans combine DM workflows with post scheduling, which may appeal to newer teams that want both functions in one product rather than a broader social platform. Analytics cover DMs, leads, clicks, and automations, while configurable send delays range from 10 to 60 seconds. The product lists email support and GDPR compliance. Choose Liffio if Instagram is your focus and you want to start with a free tier or add scheduling and team features as needs grow; choose another tool if multi-network coverage or a longer operating history is important.
Liffio pros and cons
- Where it wins
- Triggers DMs from comments, story interactions, and inbound messages
- Paid plans add follow-up sequences, lead capture, and CSV export
- Post scheduler and media library are included on paid plans
- Where it doesn't
- Works with Instagram only
- Growth is marked “Coming soon” on the pricing page
- Listed founding year of 2026 offers little maturity history
Liffio fact sheet, pricing and score →
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