Life Inside review
Interactive, clickable video plus AI chat and video agents that answer shoppers and show product video.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Life Inside makes website video interactive: clickable videos with calls to action, lead forms and branching video funnels, collected from teams and customers and published through its video widget. Its AI Chat Agent answers visitors around the clock in 60+ languages and can show a relevant video inside the chat, and an optional AI Video Agent gives the same answers as a real-time avatar with a voice. The company started building in 2021 and is headquartered in Stockholm; customers named on its site include Lyko, SATS, Advania and Stena Recycling.
Prices are in euros and every plan starts with a demo. Interactive Video costs €249 a month with two users, collection and distribution tools, custom branding and auto-subtitles in 60+ languages. AI Agent costs €399 a month with 450 video conversation minutes, then €0.45 a minute, and €89 a month for each extra agent. Interactive Video + AI Agent costs €449 a month with five users and a dedicated success manager. Interactive Video and the full platform have no lock-in but need three months' notice; Enterprise adds an SLA, SSO with audit logs and custom CRM, ATS or API integrations.
For online stores, the agent helps shoppers choose with chat and product video, and AgentLoop reports which products raise doubts, what the agent could not answer and which chats showed buying intent. Life Inside works with Shopify, WordPress, Wix, Webflow, Squarespace and HubSpot, and hosts all data in the EU with AES-256 encryption under GDPR. It also serves customer service, recruitment and real estate, so a store that wants only shoppable video with in-video checkout will find more focused tools on this list.
Life Inside pros and cons
- Where it wins
- Clickable video with CTAs, lead forms and branching video funnels
- An AI chat agent answers 24/7 in 60+ languages and can show product video in the chat
- All data is hosted in the EU with AES-256 encryption, GDPR-compliant on every plan
- Where it doesn't
- No free plan or self-serve trial: plans start at €249 a month after a demo
- Interactive Video and the full platform need three months' notice to cancel
- The AI Agent plan includes 450 video conversation minutes a month, then €0.45 a minute
Life Inside fact sheet, pricing and score →
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