Leadinfo review
Identifies visiting companies and routes enriched, scored leads to sales teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Leadinfo helps B2B sales and marketing teams recognize companies visiting their websites and act on that activity. Its tracking code matches business IP addresses to company profiles, with contact details, visited pages, form submissions, and behavioral signals available to support follow-up. Leadbot forms, WhatsApp widgets, and live-chat integration add ways to capture inquiries. The product is aimed at teams that want to identify business visitors and prioritize them, rather than only collect form submissions.
The published annual-billed plans start with Starter at €69 per month, which includes real-time visitor identification, automated lead scoring, 67 CRM integrations, Google Ads integration, and 3 users and 3 automations. Scale costs €159 per month and increases the allowance to 10 users and 10 automations, while adding fully automated CRM data sharing, CRM data for automation, bulk tagging via import, and phone support. Pro costs €359 per month and adds advanced automation and data management, Matomo integration, and personalized support. Leadinfo offers a 14-day free trial, but no free plan; Leadbot is an add-on rather than an inclusion across every base package.
Its integration and routing options suit teams already working in systems such as HubSpot, Salesforce, Pipedrive, Zapier, and Make. Automation triggers, segments, reports, and CRM forwarding connect identified activity with follow-up, while Audience Match uses machine learning to identify likely ICP matches. That breadth may be useful when several channels and workflows matter, but the annual-billed entry price and Starter limits make it a less natural fit for teams with little visitor volume or minimal automation needs. B2B teams ready to invest in visitor identification and enrichment should consider it; teams seeking a free starting point should look elsewhere.
Leadinfo pros and cons
- Where it wins
- Identifies visiting companies in real time and provides company and contact profiles
- Scores leads using visitor behavior, with automated and custom scoring
- Combines capture widgets, behavioral signals, automation, and CRM forwarding
- Where it doesn't
- No free plan; Starter is €69 per month with annual billing
- Starter limits teams to 3 users and 3 automations
- Leadbot is an add-on rather than part of every base package
Leadinfo fact sheet, pricing and score →
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