Lead Guerrilla review
A broad campaign toolkit for small businesses already working with 1CRM.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lead Guerrilla is a marketing automation system for small and medium-sized businesses, marketing agencies, and organizations focused on proactive customer communications. It brings automated email, SMS, and social campaigns together with landing pages, embedded forms, website visitor tracking, lead and company scoring, contact segmentation, A/B testing, reporting, and workflow-based campaign management. The product is available through the web and supports cloud or self-hosted deployment.
The published monthly plans are organized by contact capacity. The 2,500 Contacts plan costs $90 per month, followed by $150 for 5,000 contacts, $250 for 10,000, $375 for 25,000, $550 for 50,000, and $775 for 100,000. Each listed plan includes Marketing Automation, Landing Pages + Forms, Workflow Management, Reporting & Analytics, Lead Management, and Social Channels. A 100,000+ Contacts plan is also listed. There is no free plan, and the pricing information states that refunds are not issued, so the recurring cost and contact threshold deserve attention before adoption.
Lead Guerrilla fits organizations that want campaign orchestration across several communication channels, with a drag-and-drop workflow builder and configurable dashboards supporting ongoing targeting and measurement. Its ecosystem includes 1CRM, Twitter, and Live Chat, while its CRM integration connects with 1CRM to share leads, contacts, campaigns, and related marketing data. Support channels include email, phone, tickets, and documentation. Choose it when 1CRM is already central to the business and the contact-based plans match expected scale. Businesses seeking a broader CRM integration ecosystem or a lower-cost entry point should consider alternatives.
Lead Guerrilla pros and cons
- Where it wins
- Automates email, SMS, and social campaigns with visual workflows
- Combines forms, tracking, scoring, segmentation, and reporting
- Offers cloud or self-hosted deployment with phone and email support
- Where it doesn't
- Entry pricing starts at $90 per month for 2,500 contacts
- CRM integration is centered on 1CRM
- No free plan, and refunds are not issued
Lead Guerrilla fact sheet, pricing and score →
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