iZooto review
Affordable web and app push with segmentation and automation for growing publishers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
iZooto is an owned-audience marketing platform for publishers, content sites, media businesses, and e-commerce companies. It supports web push notifications for desktop and mobile browsers, Android and iOS app push, audience segmentation, campaign analytics, automated playbooks, and API-based sending. Segments can use attributes, behavior, interests, device, location, and timezone. This makes iZooto a strong fit for small publishers and digital businesses that want both browser and mobile-app messaging in one platform.
Pricing is structured across three monthly plans. Basic costs $0 per month and includes unlimited notifications, subscription templates, CTA buttons, emojis and icons, images on notifications, and live chat support. Essential costs $25 per month and adds smart delivery by timezone, recurring and drip notifications, the Welcome Notifications Playbook, device-based targeting, and subscription-based targeting. Advanced costs $75 per month and adds triggered notifications, the Cart Recovery Playbook, location-based targeting, behavior-based targeting, and onboarding assistance. A 14-day free trial is also available. The free plan's 2,500-subscriber limit is the main consideration for publishers with a growing audience.
The platform covers scheduled, recurring, drip, triggered, and RSS-based notifications, with playbooks for welcome messages, abandoned tabs, videos, and carts. APIs can send notifications to all users or selected audiences, while subscription prompts are customizable for desktop and mobile. Integrations include WordPress, Shopify, Shopify Plus, Google Analytics, React Native, and Flutter, and the platform supports web, iOS, Android, and API use. Choose iZooto if affordable cross-channel push, segmentation, and publisher or ecommerce workflows are priorities. Consider an alternative if a free plan must support more than 2,500 subscribers or if the required targeting capabilities should be included without moving to a paid tier.
iZooto pros and cons
- Where it wins
- Free plan includes unlimited notifications and live chat support
- Supports web push, Android and iOS app notifications
- Segmentation, playbooks, analytics, APIs, and ecommerce integrations
- Where it doesn't
- The free plan is limited to 2,500 subscribers
- Advanced targeting and triggered notifications require paid tiers
- The $75 Advanced plan is needed for location- and behavior-based targeting
iZooto fact sheet, pricing and score →
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