Ipsos SampleOnly review

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Ipsos SampleOnly provides access to respondent sources for teams running consumer or business-to-business research. It suits mid-market and enterprise sample operations, including one-off, multi-country and multi-wave studies. Clients manage survey programming, data processing and analysis themselves, so the service is focused on sourcing and operating sample rather than handling the full research workflow.

Its sourcing breadth is a central strength: SampleOnly combines Ipsos proprietary and vetted partner panels with mobile and intercept sources across more than 100 markets. Fraud protection and respondent-quality controls address sample quality, while dynamic profiling supports targeting pre-identified respondents. Programmatic sampling and a respondent router add operational options for teams coordinating sample across studies. This breadth is relevant for organizations that need both consumer and B2B respondent access rather than a single audience type.

For teams automating sample operations, Ipsos offers a DIY sample-ordering platform alongside the Feasibility and Supply APIs, which provide access to feasibility and survey inventory. Those capabilities make SampleOnly a fit for operations that want to coordinate orders and API-based supply workflows; teams looking for survey programming or analysis in the same product should plan to manage those tasks separately. Ipsos presents SampleOnly as a contact-sales service, so buyers should engage the vendor to discuss fit. Choose it for respondent sourcing across markets, audience types and operational channels; consider an alternative if an end-to-end survey platform is the priority.

Ipsos SampleOnly pros and cons

• Where it wins
  • B2C and B2B respondent access spans more than 100 markets.
  • Combines proprietary, vetted partner, mobile and intercept sample sources.
  • Fraud controls, dynamic profiling and programmatic routing support sample operations.
• Where it doesn't
  • Clients manage survey programming, data processing and analysis themselves.
  • SampleOnly is presented as a contact-sales service rather than a free plan.
  • The listed platforms support web access only.

Ipsos SampleOnly fact sheet, pricing and score →

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Last updated 7 Oct 2026 · How we research and update