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iPost review

#73 of 128 in Marketing Automation Software

A broad email and SMS/MMS automation platform for managed, data-driven programs.

3.0/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

iPost is a cloud-based email and messaging automation platform for organizations running complex, personalized marketing programs. It supports email campaign creation, SMS and MMS messaging, automated journeys, nurture programs, behavioral segmentation, lead scoring, dynamic content, analytics, and deliverability monitoring. The platform is positioned for mid-market and enterprise teams, including organizations in gaming, hospitality, publishing, legal services, franchises, retail, entertainment, travel, restaurants, and associations.

Pricing follows a contact-sales model: the published approach provides pricing after a product demo and a meeting focused on strategy and goals. That structure suits teams seeking a managed evaluation rather than a self-serve purchase. iPost also connects with tools and services including Tableau, Amazon QuickSight, mParticle, Amilia, BriteVerify, Webbula, FreshAddress, Kickbox, Google, Skyvia, Zapier, NetForum, EOA, Litmus, and Everest. Its web and API access, CRM integrations, data integrations, and multi-account management make it a fit for organizations coordinating messaging across systems, brands, clients, or subclients.

The main strength is breadth within managed messaging operations: teams can connect audience behavior to segmentation, personalization, scoring, journeys, reporting, and deliverability workflows across email and mobile channels. Custom dashboards and campaign analytics support ongoing program oversight, while API capabilities support tailored data flows. iPost is a strong choice for mid-market or enterprise teams that need coordinated email and SMS/MMS automation with specialized operational requirements. Smaller teams seeking transparent plan-by-plan pricing or a narrower, simpler campaign tool may prefer an alternative with a more direct buying process and less emphasis on complex program management.

iPost pros and cons

  • Where it wins
    • Combines email, SMS/MMS, journeys, segmentation, and personalization.
    • Supports scoring, deliverability monitoring, dashboards, and campaign analytics.
    • Offers APIs, integrations, and subclient or multi-account management.
  • Where it doesn't
    • Pricing requires a product demo and strategy or goals meeting.
    • The platform is oriented toward enterprise and specialized-industry use cases.
    • Its broad feature set may exceed the needs of simpler messaging teams.

iPost fact sheet, pricing and score →

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