Insta24 review
A focused Instagram service toolkit for teams that need automated replies and handoffs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Insta24 brings Instagram Business and Creator account conversations into a shared inbox, with automation for comments, direct messages, and story replies. It is aimed at businesses, social teams, and agencies that handle Instagram service conversations and want to route cases to a teammate when an automated reply is not enough. Its focus is deliberately narrow: teams serving customers across other social networks will need a broader tool alongside it or an alternative.
The plans are priced monthly per workspace. Standard costs €12 and includes one Instagram account, one team member, five automations, 20 keywords, reply automation, an inbox, and reports. Pro costs €39 for three accounts and three team members, with unlimited automations and keywords, a shared team inbox, contacts, appointments, and ticketing. Business costs €99 for ten accounts and ten team members, and adds API access and priority support while retaining unlimited automations and keywords. A seven-day free trial is available. The step up from Standard matters for teams that need shared handling or more accounts; pricing is workspace-based rather than per user.
The service workflow combines comment replies and comment-to-DM flows with DM keyword and story reply automation. Teams can assign conversations, add internal notes, apply tags, and use conversation history for follow-up; response and automation analytics help track activity. Instagram connects through Meta, and the listed platforms are web and API. This makes Insta24 a fit for Instagram-centered support operations that value automation and teammate handoff, especially as account or team needs grow. It is less suitable for teams that require cross-network coverage or want a multi-channel inbox.
Insta24 pros and cons
- Where it wins
- Automates comment, DM, and story replies with keyword workflows
- Shared inbox supports assignment, human handoff, and internal notes
- Plans include response and automation analytics
- Where it doesn't
- Works with Instagram accounts only
- Standard is limited to one account, one team member, and five automations
- Shared team inbox is included only with Pro and Business
Insta24 fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update