Hoko review
An affordable campaign-link platform with targeting, conversions, QR codes, and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hoko is a link attribution platform for marketing teams and developers that need more than basic URL shortening. It creates short links with readable slugs on hoko.to, supports QR code generation and UTM parameters, and routes visitors by country or device. Its analytics cover clicks, referrers, devices, browsers, and locations, while lead and sale conversion tracking connects link activity to campaign outcomes. Password protection and expiration rules add control for time-sensitive or restricted links.
Pricing is straightforward across the published plans. Free provides forever-free link management. Pro costs $6 per month or $70 per year and adds advanced targeting controls. Business costs $41 per month or $490 per year, with teams, targeting and conversions, plus advanced targeting controls. Hoko also includes UTM templates, campaign fields, collections, workspaces, and role-based access for organizing campaigns. The REST API and scoped API keys extend link creation and management to developers and automated workflows, with web and API access as the supported platforms.
Hoko fits small teams that want campaign attribution, conversion tracking, and targeting without a high entry price. It is also a practical match for teams combining short links with QR campaigns or developer-managed workflows. The main boundary is branding: links are created on hoko.to, with no custom-domain support. The Free plan is suited to basic link management, while richer targeting, conversion features, and collaboration require a paid tier. Teams that require custom domains or broader branded-link control should consider another URL shortener; teams focused on affordable tracking and API-enabled campaign management should find Hoko more suitable.
Hoko pros and cons
- Where it wins
- Tracks clicks, referrers, UTM data, devices, browsers, and locations
- Adds lead and sale conversion tracking to short-link campaigns
- Includes QR codes, targeting, protection, workspaces, and a REST API
- Where it doesn't
- Short links use hoko.to rather than custom domains
- The Free plan covers link management without advanced campaign controls
- Business collaboration starts at $41 per month
Hoko fact sheet, pricing and score →
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