Helms review
A broad coaching workspace with a useful free tier and a £69 monthly paid entry point.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Helms is coaching software for independent fitness coaches and small coaching teams. It brings training program and workout builders together with meal plans, food logging, check-ins, progress photos, bodyweight trends and biomarker tracking. Coaches can also manage booking pages, calendar sync, video-call links, group sessions, client messaging, communities, revenue reporting and branded client apps. The free tier supports up to seven clients, making Helms suitable for coaches who want a broad operating base before committing to a paid plan.
Pricing is structured around client capacity and added automation. Free includes training, nutrition and check-ins, booking and calendar sync, community, a revenue dashboard and monthly branded receipts. Coach costs £69 per month for up to 30 clients, meal-photo AI logging, AI mentor chat, voice-note transcripts, Instagram scheduling and a branded app. Studio costs £119 per month for up to 75 clients and adds the full AI suite, agent chat, client insights and funnels. Team costs £279 per month with unlimited clients, three coach seats, an uncapped community and a multi-coach client list. Paid plans show a 14-day trial, while annual billing provides two months free.
The feature breadth is the main reason to consider Helms. It covers individual programming, nutrition, assessments, scheduling, group coaching, community activity and payments through Stripe and GoCardless, with connections including Google, Cal.com, Instagram, Apple Health, Claude and Codex. AI-assisted analytics, transcription and meal-photo logging extend the administrative toolkit. The trade-off is platform coverage: Helms is available on web and iOS. Coaches who need a broad fitness workflow and community features should consider it; those seeking a lower-cost paid tier or wider platform coverage should compare alternatives.
Helms pros and cons
- Where it wins
- Free tier supports training, nutrition, check-ins and community
- Combines progress tracking, scheduling, payments and group coaching
- Paid plans add AI tools, branded apps and team capacity
- Where it doesn't
- Paid plans start at £69 per month
- Platform access is limited to web and iOS
- Advanced client capacity requires higher-priced plans
Helms fact sheet, pricing and score →
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