Great Question review
A broad UX research workspace with recruitment, testing, and AI-powered synthesis.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Great Question is a UX research platform for product managers, designers, UX researchers, and research operations teams. It brings participant recruitment, research CRM capabilities, moderated interviews, unmoderated studies, prototype testing, surveys, focus groups, card sorting, and tree testing into one workspace. Teams can recruit from customer lists, CRM systems, or an external B2B and B2C panel, then manage screening, scheduling, incentives, sessions, and research outputs in the same environment.
Pricing makes the product a considered purchase for smaller teams. The Self-serve plan costs $129 USD per seat per month with monthly billing and includes interviews and scheduling, surveys, prototype testing, participant management, an AI-powered repository, and 100 research participants. A 14-day trial is available. Enterprise adds custom annual pricing, governance and security controls, SSO and SCIM, advanced data governance, a dedicated customer success manager, and custom onboarding. The participant allowance and per-seat entry price make the Self-serve plan better suited to focused research programs than high-volume recruitment.
Its strongest fit is for teams that want synthesis and repository workflows alongside study execution. AI features cover transcripts, summaries, themes, highlights, and video reels, while the searchable repository helps organize and share findings. Integrations include Slack, Figma, Snowflake, Databricks, Salesforce, Qualtrics, and Tremendous, with API and MCP connectivity extending its platform fit. Choose Great Question when recruiting, testing, analysis, and research knowledge management need to work together; teams seeking only lightweight prototype testing or a lower-cost entry point should consider a narrower tool.
Great Question pros and cons
- Where it wins
- Combines moderated interviews, unmoderated studies, and prototype testing
- Supports recruitment, screening, scheduling, and automated incentives
- AI repository generates transcripts, themes, summaries, and video reels
- Where it doesn't
- Self-serve pricing starts at $129 per seat per month
- Self-serve includes up to 100 research participants
- Enterprise pricing is custom and billed annually
Great Question fact sheet, pricing and score →
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