Gratitude review
A focused journaling app for building gratitude and affirmation routines.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Gratitude is a journaling and self-care app from Hapjoy Technologies Private Limited, designed for people building routines around gratitude, affirmations, mindfulness and personal reflection. Its focus is guided positive practice rather than broad, open-ended journaling. Journal entries can include photos and voice recordings, while reminders, prompts and streak tracking support repeated use. The app is available on iOS, Android and macOS, with free access and optional Pro plans.
The free plan provides an entry point, while the paid options are organized as Monthly pro plan, Quarterly pro plan and Annual pro plan. The listed starting price is 4.99, and paid access is offered through in-app purchases. Pro-oriented features include custom affirmations with music and voice recording, vision boards with photos, quotes and affirmations, daily motivational and mindfulness content, and PDF export. Pricing can vary by storefront and region, so the plan structure may not appear identically across platforms.
Its strongest fit is for someone who wants prompts and positive-content features to make gratitude journaling easier to repeat. Hundreds of journal prompts, guided reflection material, affirmations and motivational content give the product a clear routine-building angle, while photo and voice support add flexibility beyond text. The trade-off is focus: people seeking a broader general-purpose journal may prefer a product with wider writing, organization or reflection features. Choose Gratitude for structured gratitude and affirmation habits across Apple and Android devices, and consider an alternative if broad journaling depth is the priority.
Gratitude pros and cons
- Where it wins
- Guided prompts, reminders and streak tracking support daily gratitude habits
- Adds photos, voice recordings, affirmations and vision boards
- PDF export and apps for iOS, Android and macOS
- Where it doesn't
- General journaling breadth is narrower than its gratitude focus
- Paid pricing varies by storefront and region
- Advanced features require optional Pro in-app purchases
Gratitude fact sheet, pricing and score →
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