Go2 review
An open-source shortener with self-hosting, analytics, targeting, and team controls.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Go2 is a URL-shortening and link-management platform for solo builders, agencies, developers, and growing teams. It creates branded short links and custom slugs, supports custom domains, and tracks clicks by geography, device, browser, operating system, and referrer. Link expiration, click limits, password protection, QR-code generation, routing, and bulk creation through the API extend it beyond basic shortening. Its web, API, and self-hosted options make it suitable for teams that want control over deployment and link infrastructure.
The published plans show a useful progression from free usage to team and enterprise-oriented controls. The Free plan costs $0 per month and includes 100 tracked links, 5,000 attributed clicks, one custom domain, REST API and OpenAPI access, an MCP server, and community support. Pro is $7 per month when billed annually, increasing capacity to 2,000 tracked links and 100,000 attributed clicks, with five custom domains, three team seats, geo and device targeting, and one-year analytics retention. Business costs $39 per month billed annually and adds 20,000 tracked links, 500,000 attributed clicks, 25 custom domains, 10 team seats, SAML SSO, audit logs, and two-year retention. Scale costs $79 per month billed annually and includes one million attributed events monthly, five-year retention, priority engineering support, volume discounts above 10 million events monthly, and AGPL self-hosting or a commercial license.
Go2’s strongest fit is for organizations that value an open-source option, programmable workflows, and deployment flexibility. REST API access, webhooks, an MCP server for AI assistants, role-based access, SSO, and team collaboration cover a broad range of operational needs. The listed integrations are Slack, Zapier, and Make, so teams seeking a wider integration ecosystem may need additional API-based work. Choose Go2 when self-hosting, targeting, attribution, and controlled link management matter; choose an alternative when a broader platform ecosystem is the priority.
Go2 pros and cons
- Where it wins
- Open-source and AGPL self-hosting support
- Detailed analytics, targeting, QR codes, and link controls
- REST API, webhooks, MCP server, and team features
- Where it doesn't
- Listed integrations are limited to Slack, Zapier, and Make
- Advanced analytics volumes require paid annual-billed plans
- Self-hosting requires deployment and ongoing technical ownership
Go2 fact sheet, pricing and score →
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