GlobalWebIndex review
A survey-data platform for audience analysis, with charting, crosstabs and API access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GWI is a consumer insights platform built around survey data from online audiences across 50+ markets. It is aimed at teams that need to build and compare consumer audiences for marketing, planning or business decisions. Users can examine interests and behaviors, then explore findings through charts, dashboards and crosstabs. The platform is available through the web and an API, with plans for small, mid-market and enterprise organizations.
Its strongest fit is audience analysis rather than primary research collection. Teams can define custom audiences from profiling points, compare their attributes and behaviors, and cross-analyze segments with crosstabs. Dashboards combine charts and text for sharing findings; audience results can also be exported as PNG files. Agent Spark lets users ask natural-language questions about survey data, while GWI Canvas creates presentation slides from consumer insights. Integrations include ChatGPT, Claude and Co-Pilot, and the API supports use of GWI data in other environments. These options suit teams that need to interpret and communicate existing consumer data; buyers seeking a tool centered on collecting new primary research should look elsewhere.
The Free plan includes 10 Agent Spark prompts per month, unlimited GWI Canvas decks and chart generation. Plus costs $150 per user per month, or $1,500 per user per year, and adds unlimited Agent Spark prompts and the ability to save and export charts; it also includes unlimited Canvas decks. Teams adds shared dashboards, saved audiences in Agent Spark prompts and multi-user discounts. Pro includes unlimited access to the GWI platform, up to 250K profiling points, and research and analysis tools. Teams and Pro are quote-based, so buyers should weigh the free entry point against the published Plus rates and request pricing for those higher tiers. The plan structure makes GWI more suitable for ongoing audience insight work than for occasional primary research projects.
GlobalWebIndex pros and cons
- Where it wins
- Build and compare custom audiences across 50+ markets
- Explore segments with charts, dashboards and crosstabs
- Connect GWI data to other environments through an API
- Where it doesn't
- Plus starts at $150 per user per month
- Its focus is audience data analysis, not primary research collection
- Teams and Pro require quote-based pricing
GlobalWebIndex fact sheet, pricing and score →
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