GBM review
A low-cost fitness website builder with optional appointment booking.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GBM is a managed website builder for gyms, fitness studios and other small businesses. It creates an editable website preview from a business description, then supports publishing with hosting, SSL, contact enquiries, visitor analytics and technical SEO. Fitness businesses can build pages for memberships, classes, trainers, facilities, timetables and trial enquiries. Editing covers text, photos, colours and layout without drag-and-drop controls, making GBM a fit for owners who want a focused web presence without managing hosting separately.
Pricing is straightforward across the published plans. Launch costs £14.99 per month or £80 per year and includes one website, hosting, a secure connection, editable content, contact enquiries, analytics, Google-ready pages, sitemap and connection guides, weekly Site Care checks, and up to 30 AI-assisted requests each calendar month. Growth costs £44 per month and adds up to 150 AI-assisted requests each calendar month. The Online bookings add-on costs £5 per month, adding a booking calendar, service durations, available times, automatic confirmation emails, and optional deposits or short-term card holds.
The booking feature suits appointment-led services such as consultations, personal training or scheduled sessions. Stripe supports optional deposits and short-term card holds, while Google Business Profile connection guidance helps extend the site’s local presence. GBM’s fitness pages also support connections to external gym membership and class-booking systems. That makes it a practical choice for a gym needing a polished information and enquiry site with an optional appointment diary. Businesses that need the website itself to handle membership checkout, member portals, direct class booking or on-demand content should choose a more specialised platform.
GBM pros and cons
- Where it wins
- AI-generated editable previews and drag-free page editing
- Managed hosting, SSL, analytics and technical SEO included
- £5 monthly booking add-on supports deposits and card holds
- Where it doesn't
- Core plans do not include online booking by default
- Booking is appointment-focused rather than full member management
- Growth costs £44 monthly for expanded AI request capacity
GBM fact sheet, pricing and score →
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