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Framework review

#21 of 44 in Social Media Design Software

A franchise-focused design and publishing suite with plans scaled by location.

7.3/10Editor score
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Framework7.3 Visit Framework

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Framework brings social design and publishing into a shared workspace for franchise teams and multi-location businesses. Users can edit templates, manage image and brand assets, create graphics, and use AI assistance for copy and template text. Social account connections support scheduling, queue management, direct publishing and analytics. Its focus is coordination across locations rather than standalone design work, making it a fit for marketing teams that need content and brand resources shared across a franchise network.

The plans scale by team and location. Essentials costs £49 per month with quarterly billing and includes one franchise location, up to five users, unlimited designs, 300+ templates, an AI assistant, and photo and asset uploads. Pro is £69 per month, billed quarterly, and adds unlimited users, scheduling to major social platforms, analytics, recurring posting schedules, a local asset library, and priority access to new templates. Multi-location is £99 per month, billed quarterly, for two or more locations; it includes unlimited users across locations, a shared network-wide asset library, location-based access controls, a national office campaign planner, and dedicated onboarding support. A 30-day free trial is available.

The strongest case for Framework is its combination of design resources and franchise-level coordination. It connects with Facebook, Instagram, LinkedIn, Google Business Profile, Threads, TikTok and YouTube, while location controls and shared libraries help organize materials across teams. The trade-off is that scheduling and analytics are listed under Pro, while two or more locations require the £99 Multi-location tier; Essentials is scoped to a single location. It is also web-only. Choose it when multiple locations need a managed content workflow and shared brand resources; a team seeking a mobile app or only basic single-location design may prefer a narrower alternative.

Framework pros and cons

  • Where it wins
    • Editable templates, brand assets and AI-assisted copy support content creation.
    • Pro adds scheduling, recurring posts and analytics for connected social accounts.
    • Multi-location adds shared assets, access controls and campaign planning.
  • Where it doesn't
    • The entry plan covers one franchise location and up to five users.
    • Multi-location access starts at £99 per month, billed quarterly.
    • Framework is web-only.

Framework fact sheet, pricing and score →

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